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90 Founder's Truths

90 principles. 180 actions. A field guide for founders who want to build with integrity, resilience, and purpose.
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What this is

Your Compass, Not Your Map

The 90 Founder's Truths cuts through the noise with practical principles drawn from founders who built meaningful businesses without sacrificing their values or wellbeing. Each truth includes two immediate actions. This is active building, not passive reading.

9 Chapters. Every Stage of the Journey.

1 Foundations and Mindset
2 Action and Leadership
3 Learning and Adaptation
4 Sustainable Growth
5 Purpose and Identity
6 Boundaries and Balance
7 Self-Awareness and Growth
8 Connection and Legacy
9 Courage and Innovation
SAMPLE TRUTHS

A Taste of What’s Inside

TRUTH 1

Problems are hidden opportunities

Every frustration you feel is a business waiting to be built. Write down three problems you experienced this week.

TRUTH 22

Courage builds through practice

Readiness is a skill you develop by starting scared. Do something business-related that makes you nervous this week.

TRUTH 47

Done beats perfect

Your first version will always be imperfect. Ship it, learn from it, improve it. Launch something 80% ready.

Truth 85

Weird wins attention

Blend in and you disappear. The quirks and unusual details are what make people remember you.

Truth 90

Create what you wish existed

If you feel the absence of something in the world, chances are others do too.

GET IT IN PRINT

A Book You Will Keep Coming Back To

Available as a professionally printed book shipped to your door via our print partners.
Digital only
$TBC
Digital + Print
$TBC

Multi-Copy Packs

Quantity Per Copy Notes
1 copy $TBC Standard price
5 copies $TBC Small groups
10 copies $TBC Classrooms and programmes
20+ copies $TBC Contact for custom pricing

Skills and Principles, Together

Young Founders gives you the tactical system. The 90 Truths gives you the principles to guide your decisions along the way.

Stop Preparing. Start Producing.

Good things come to those who make.