The Innovators · a Skills kit for anyone who turns ideas into things people use
Innovation is a process. This is the one you run.
You've got ideas. The Innovators gives you the sequence that carries one from a spark to something a real person uses. A story-led Playbook and a Workbook take you through 130 moves across nine phases, from naming the problem to launch and scale, telling you what to focus on, what to skip, and when to move. Structure is the engine of speed.
Run it once and you stop guessing what comes next. Run it a few times and it becomes instinct. You become the maker a team trusts to move things into the world, the one who ships while everyone else deliberates. Every thing you launch leaves a mark on you that compounds into judgement.
From $67 AUD · choose your format
Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.
WHAT'S INSIDE
Two parts. One practice.
One Kit. The Playbook carries the thinking and the moves. The Workbook is where you do the work. Read them instantly as digital, or add the printed editions posted to you.
Included
The Playbook
Story-led and written in plain language. It expands every move with context, real cases, and the reasoning behind each step, so you understand why it matters before you run it.
Included
The Workbook
One structured page per move. You fill it in as you build, and each new venture gets a fresh run through the method.
Running this with a team? The Innovators comes as a five-pack, one Playbook and five Workbooks, for $227. Get the Team Pack.
How it works
Three steps. Run it on a real venture.
Open the Playbook
Read the move and the thinking behind it, in plain language. No jargon, no MBA required.
Do the work in the Workbook
Turn the move into action on the page. An idea becomes a plan you can act on this week.
Ship and run it again
Work the nine phases from first idea to launch and growth, then run the method on the next one.
THE METHOD
Nine phases of guidance to go from planning to live.
130 moves across nine phases, 115 method moves plus 15 situational wildcards. From naming the problem and sizing the market, through prototyping and launch, to scaling and AI-driven growth. The thinking lives in the Playbook, the work happens in the Workbook.
01
Foundation and kickoff
24 moves
02
Customer research
14 moves
03
Ideation and concept
10 moves
04
Prototyping and validation
12 moves
05
Development and execution
12 moves
06
Go to market and launch
11 moves
07
Scaling and growth
12 moves
08
Resilience and future
10 moves
09
AI and automation
10 moves
Who it's for
For people who launch.
If you turn ideas into things that launch, this Kit gives you a sequence you can trust. It works for a solo founder and an innovation team alike.
The Playbook hands you the thinking and the moves. The Workbook is where you do the work. Take them as instant digital downloads, or add the printed editions posted to you, and each new venture gets a fresh run.
If you're a founder
"I've got the idea and the drive. I want a sequence I can trust so I stop guessing what comes next."
If you lead innovation
"I need to move a venture through my organisation with structure my team can follow and my stakeholders can see."
If you're a venture builder
"I ship products for a living. I want one repeatable method, not a fresh scramble each time."
From people in the work
Built with people who did the work.
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.
His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.
Things people ask.
Two parts, the Playbook (the thinking and the moves) and the Workbook (one page per move, where you do the work). Choose the digital Kit and both land as instant downloads. Add the printed edition and we post them to you as well. Together they carry all 130 moves across nine phases.
THE ECOSYSTEM
The rest of the shelf.
Mind, Skills and Soul. Same shape every time. One price. Lifetime access.
Live now
Young Founders
live now
Brand Mavericks
live now
Be You
Coming soon
XD 4.0
COMING SOON
Los Originales
Coming soon
Psychonauts
Coming soon
Scar Bearers
GET THE KIT
Run the process. Become the one who ships.
From $67
AUD · DIGITAL, OR ADD PRINT FOR $30