Skills · The Innovators · Innovation

Innovation is a process. This is the one you run.

The sequence that carries an idea from a spark to something real, tested and launched, instead of stalling in a deck nobody actions.

Good ideas die in the gap between the workshop and the work. The gap is a process problem, and a process can be learned.

You come out able to find the right problem, frame it, build the answer, and prove it holds up commercially.

From $67 AUD · choose your format

Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.

WHAT'S INSIDE

Two parts. One practice.

One Kit. The Playbook carries the thinking and the moves. The Workbook is where you do the work. Read them instantly as digital, or add the printed editions posted to you.

Included

The Playbook

Story-led and written in plain language. It expands every move with context, real cases, and the reasoning behind each step, so you understand why it matters before you run it.

Included

The Workbook

One structured page per move. You fill it in as you build, and each new venture gets a fresh run through the method.

Running this with a team? The Innovators comes as a five-pack, one Playbook and five Workbooks, for $227. Get the Team Pack.

How it works

Three steps. Run it on a real venture.

Open the Playbook

Read the move and the thinking behind it, in plain language. No jargon, no MBA required.

Do the work in the Workbook

Turn the move into action on the page. An idea becomes a plan you can act on this week.

Ship and run it again

Work the nine phases from first idea to launch and growth, then run the method on the next one.

THE METHOD

Nine phases of guidance to go from planning to live.

130 moves across nine phases, 115 method moves plus 15 situational wildcards. From naming the problem and sizing the market, through prototyping and launch, to scaling and AI-driven growth. The thinking lives in the Playbook, the work happens in the Workbook.

Foundation and kickoff

24 moves

Customer research

14 moves

Ideation and concept

10 moves

Prototyping and validation

12 moves

Development and execution

12 moves

Go to market and launch

11 moves

Scaling and growth

12 moves

Resilience and future

10 moves

AI and automation

10 moves

Who it's for

For people who launch.

If you turn ideas into things that launch, this Kit gives you a sequence you can trust. It works for a solo founder and an innovation team alike.

The Playbook hands you the thinking and the moves. The Workbook is where you do the work. Take them as instant digital downloads, or add the printed editions posted to you, and each new venture gets a fresh run.

If you're a founder

"I've got the idea and the drive. I want a sequence I can trust so I stop guessing what comes next."

If you lead innovation

"I need to move a venture through my organisation with structure my team can follow and my stakeholders can see."

If you're a venture builder

"I ship products for a living. I want one repeatable method, not a fresh scramble each time."

From people in the work

Built with people who did the work.

I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.

This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.

His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.

Things people ask.

Two parts, the Playbook (the thinking and the moves) and the Workbook (one page per move, where you do the work). Choose the digital Kit and both land as instant downloads. Add the printed edition and we post them to you as well. Together they carry all 130 moves across nine phases.