Brand Mavericks · a Skills kit for founders and creatives building a brand with something to say
A brand is the soul of a business, made visible. Build that first.
Brand Mavericks builds that soul before the surface: what you believe, the story only you can tell, the reason anyone should care. A Playbook of real brands and real scars, and a Workbook that takes you from claiming your archetype to your visual language across nine phases.
Get the soul right and the design finally has something true to carry. You come out with a brand that's unmistakably yours, and the skill to build one on purpose again, for yourself or anyone you work with. Build a brand that builds you back.
From $67 AUD · choose your format
Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.
WHAT'S INSIDE
Two parts. One practice.
One Kit. The Playbook teaches it through stories and real brands. The Workbook is where you build your own brand, answer by answer. Read them instantly as digital, or add the printed editions posted to you.
Included
The Playbook
The teaching layer. Each principle arrives inside a real story, with diverse global brand examples and the reasoning behind every move.
Included
The Workbook
One structured page per move, with frameworks, tables, and prompts you complete by hand. You leave with a brand blueprint in your own writing.
Working with a team? Brand Mavericks comes as a five-pack, one Playbook and five Workbooks, for $227. Get the Team Pack.
How it works
Three steps. Build your brand.
Open the Playbook
Read the principle and the story behind it. See how it plays out across real brands.
Do the work in the Workbook
Answer the prompts honestly and the brand starts to take shape on the page.
Take it into the world
Work the nine phases from archetype to legacy, and leave with a brand you can defend.
THE METHOD
Nine phases of building a brand.
A complete system from claiming your archetype through cultural legacy. You define your purpose, your strategic edge, your visual language, your voice, your story, your content, and how you take it out into the world. The thinking lives in the Playbook, the work happens in the Workbook.
01
Brand archetype vault
Find your archetype
02
Get clear on you
Your purpose
03
The strategic brand core
Your edge
04
Visual language and identity
Your look
05
Craft your voice
How you sound
06
Brand storytelling
Your story
07
Content with soul
Earn attention
08
Embody it, share it, grow it
Go live
09
Brand as myth and legacy
What you leave
Who it's for
For brands who want to know themselves: inside, out.
If you can describe what you do but the brand around it still feels generic, this Kit starts you with what you actually stand for.
The Playbook hands you the thinking through real brand stories. The Workbook is where you build yours. Take them as instant digital downloads, or add the printed editions posted to you.
If you're a founder
"I can describe what we do, but the brand around it still feels generic. I want it to sound like us."
If you're a creative
"I can design for everyone else's brand. I've never built the system that makes mine unmistakable."
If you're a small team
"We keep arguing about logos and colours. I want to start with what we actually stand for."
From people in the work
Built with people who did the work.
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.
His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.
Things people ask.
Two parts, the Playbook (the teaching, told through stories and real brands) and the Workbook (one structured page per move). Choose the digital Kit and both land as instant downloads. Add the printed edition and we post them to you as well. Together they cover all nine phases.
THE ECOSYSTEM
The rest of the shelf.
Mind, Skills and Soul. Same shape every time. One price. Lifetime access.
Live now
Young Founders
Live now
The Innovators
live now
Be You
Coming soon
XD 4.0
COMING SOON
Los Originales
Coming soon
Psychonauts
Coming soon
Scar Bearers
GET THE KIT
Build the brand. Become the maker behind it.
From $67
AUD · DIGITAL, OR ADD PRINT FOR $30