Mind · Psychonauts · Human behaviour

Persuade the most irrational creature on earth. The human.

Forty-two experiments in what actually moves people, so you design for how they decide rather than how you wish they did.

Every checkout, pitch and meeting runs on forces nobody names: motivation, friction, triggers, persuasion and bias. Psychonauts hands you the lens, then makes you test it on real people.

You come out with a behavioural playbook built from your own evidence, and a clear line between influence and manipulation.

From $67 AUD · choose your format

Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.

WHAT'S INSIDE

Two parts. One practice.

One Kit. The Playbook carries the principles and the depth. The Workbook is the Behaviour Design Lab, where you run the experiments.

Included

The Playbook

The principles and the depth. Why behaviour breaks before anything else does, the conditions that move people, and the line between influence and manipulation.

Included

The Workbook

The Behaviour Design Lab. Forty-two experiments where you form a hypothesis, observe real behaviour, and build a behavioural playbook from data you generated yourself.

Running a product or research team? Psychonauts comes as a Team Pack, one Playbook and five Workbooks, for $227 AUD. Get the Team Pack.

How it works

Three steps. Read the room.

Open the Playbook

Read the principle and the depth behind it. See the forces under everyday decisions.

Run the experiment

Form a hypothesis, watch real behaviour, record what you find in the Lab.

Design on purpose

Combine the principles into behaviour stacks, and design for real humans rather than guessing.

THE METHOD

Five parts of behaviour design.

You build the Behaviour Lens: the ability to see the forces (motivation, friction, triggers, persuasion, bias) running under every checkout, pitch, and meeting. The principles live in the Playbook, the experiments live in the Workbook.

The behaviour problem

Start with yourself

What moves people

Motivation, ability, triggers

What amplifies it

Persuasion and bias

The practice

Build behaviour stacks

The responsibility

Ethics and the oath

Who it's for

For makers who design for real humans.

If you build anything people use, decide on, or respond to, this Kit shows you the machinery underneath.

The Playbook hands you the principles. The Workbook is where you test them in the wild. Take it as an instant digital download, or add the printed edition and get both.

If you're building a product

"My product was good and people still didn't use it. I need to see why."

If you're a designer or marketer

"I want to design for how people actually decide, not how I wish they did."

If you lead and move people

"I keep watching the room agree to my face and diverge in the corridor. I want to read what's really happening."

From people in the work

Built with people who did the work.

I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.

This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.

His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.

Things people ask.

Two parts: the Playbook (the principles and the depth) and the Workbook, the Behaviour Design Lab, with 42 experiments that build your own behavioural playbook. Take both as instant digital downloads, or add the printed edition and get the digital Kit with it.