Faster Zebra
Psychonauts Kit
Learn how minds and behaviour really work. A Playbook and a Workbook, two parts that work as one practice.
$67 AUD · digital edition
Digital lands instantly by email. The printed edition is coming soon.
WHAT'S INSIDE
Two parts. One practice.
One Kit. The Playbook carries the principles and the depth. The Workbook is the Behaviour Design Lab, where you run the experiments.
Included
The Playbook
The principles and the depth. Why behaviour breaks before anything else does, the conditions that move people, and the line between influence and manipulation.
Included
The Workbook
The Behaviour Design Lab. Forty-two experiments where you form a hypothesis, observe real behaviour, and build a behavioural playbook from data you generated yourself.
Running a product or research team? Extra Workbooks are available for teams. Get in touch.
How it works
Three steps. Read the room.
Open the Playbook
Read the principle and the depth behind it. See the forces under everyday decisions.
Run the experiment
Form a hypothesis, watch real behaviour, record what you find in the Lab.
Design on purpose
Combine the principles into behaviour stacks, and design for real humans rather than guessing.
THE METHOD
Five parts of behaviour design.
You build the Behaviour Lens: the ability to see the forces (motivation, friction, triggers, persuasion, bias) running under every checkout, pitch, and meeting. The principles live in the Playbook, the experiments live in the Workbook.
01
The behaviour problem
Start with yourself
02
What moves people
Motivation, ability, triggers
03
What amplifies it
Persuasion and bias
04
The practice
Build behaviour stacks
05
The responsibility
Ethics and the oath
Who it's for
For makers who design for real humans.
If you build anything people use, decide on, or respond to, this Kit shows you the machinery underneath.
The Playbook hands you the principles. The Workbook is where you test them in the wild. Both land instantly as digital downloads, with the printed edition coming soon.
If you're building a product
"My product was good and people still didn't use it. I need to see why."
If you're a designer or marketer
"I want to design for how people actually decide, not how I wish they did."
If you lead and move people
"I keep watching the room agree to my face and diverge in the corridor. I want to read what's really happening."
From people in the work
Built with people who did the work.
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.
His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.
Things people ask.
Two parts: the Playbook (the principles and the depth) and the Workbook, the Behaviour Design Lab, with 42 experiments that build your own behavioural playbook. Both arrive as instant downloads.
WHERE TO GO NEXT
Three Kits that follow this one.
Mind, Skills and Soul. Same shape every time. One price. Lifetime access.
GET THE KIT
See the forces everyone feels but can't name.
$67
AUD · DIGITAL, INSTANT ACCESS