XD 4.0 · a Skills kit for designers commanding experience in the age of AI
See the whole system. Design the whole experience.
AI is reshaping the design craft, and the designers who lead are the ones who see wider, past the screen to the whole system a person moves through. XD 4.0 builds that sight. A Playbook and a Workbook take you across ten identities, so you can read the system, find the leverage, and design the experience end to end.
You move from pushing pixels to directing the whole thing. You become the designer who sees what others miss and leads the work while the tools change underneath everyone. The craft AI can't replace is the one you build here.
From $67 AUD · choose your format
Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.
WHAT'S INSIDE
Two parts. One practice.
One Kit. The Playbook teaches you to see what the machine can't. The Workbook turns every technique into a deliverable you can use. Read them instantly as digital, or add the printed editions posted to you.
Included
The Playbook
The teaching layer. Real stories, frameworks, and the principles that separate design practitioners from design leaders, with each identity ending on a new dimension of sight.
Included
The Workbook
One activity page per move, each producing a tangible output: a service blueprint, a stakeholder map, a problem brief, a bias audit, a trust architecture.
Leading a design team? Extra Workbooks are available for teams. Get in touch.
How it works
Three steps. Lead the work.
Open the Playbook
Read the identity and the sight it gives you. See how leaders apply it under real conditions.
Do the work in the Workbook
Turn the technique into a deliverable on the page, ready to take into your next project.
Conduct the machine
Work the ten identities into one practice, so you direct AI rather than compete with it.
THE METHOD
Ten identities of fourth-generation design.
You build the Designer's Sight: the ability to walk into any project and see the system, the history under the brief, the strategic frame, the service architecture, and the business reality all at once. The thinking lives in the Playbook, the work happens in the Workbook.
01
The Historian
See the patterns
02
The Strategist
Frame the problem
03
The Cartographer
Map the system
04
The Dreamer
Generate with structure
05
The Builder
Prototype it
06
The Critic
Test honestly
07
The Futurist
Voice and spatial
08
The Conscience
Ethics and trust
09
The Operator
Embed in the business
10
The Leader
Guide others
Who it's for
For designers who want command of the craft.
If you design experiences and want to lead as AI reshapes the work, this Kit names and structures what you've been evolving into.
The Playbook hands you the sight. The Workbook turns it into deliverables. Take them as instant digital downloads, or add the printed editions posted to you.
If you're a seasoned practitioner
"I've designed experiences for years and I want names and structure for what I've become."
If you're facing the machine
"I just watched someone generate a prototype with a prompt. I need to know what I do that AI can't."
If you're a design lead
"I want to embed this across my team and pass on capability, not just ship one good project."
From people in the work
Built with people who did the work.
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.
His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.
Things people ask.
Two parts, the Playbook (the teaching) and the Workbook (an activity page per move, each producing a usable output). Choose the digital Kit and both land as instant downloads. Add the printed edition and we post them to you as well.
THE ECOSYSTEM
The rest of the shelf.
Mind, Skills and Soul. Same shape every time. One price. Lifetime access.
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Brand Mavericks
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Be You
COMING SOON
Los Originales
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Psychonauts
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Scar Bearers
GET THE KIT
See the whole system. Lead the work.
From $67
AUD · DIGITAL, OR ADD PRINT FOR $30