Skills · XD 4.0 · Experience design

The experience designer AI can't replace.

Ten identities that take you from pushing pixels to directing the whole system a person moves through.

AI is reshaping the design craft, and the designers who lead are the ones who see wider, past the screen to the whole experience. XD 4.0 builds that sight.

You come out reading the system, finding the leverage, and leading the work while the tools change underneath everyone else.

From $67 AUD · choose your format

Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.

WHAT'S INSIDE

Two parts. One practice.

One Kit. The Playbook teaches you to see what the machine can't. The Workbook turns every technique into a deliverable you can use. Read them instantly as digital, or add the printed editions posted to you.

Included

The Playbook

The teaching layer. Real stories, frameworks, and the principles that separate design practitioners from design leaders, with each identity ending on a new dimension of sight.

Included

The Workbook

One activity page per move, each producing a tangible output: a service blueprint, a stakeholder map, a problem brief, a bias audit, a trust architecture.

Leading a design team? XD 4.0 comes as a Team Pack, one Playbook and five Workbooks, for $227 AUD. Get the Team Pack.

How it works

Three steps. Lead the work.

Open the Playbook

Read the identity and the sight it gives you. See how leaders apply it under real conditions.

Do the work in the Workbook

Turn the technique into a deliverable on the page, ready to take into your next project.

Conduct the machine

Work the ten identities into one practice, so you direct AI rather than compete with it.

THE METHOD

Ten identities of fourth-generation design.

You build the Designer's Sight: the ability to walk into any project and see the system, the history under the brief, the strategic frame, the service architecture, and the business reality all at once. The thinking lives in the Playbook, the work happens in the Workbook.

The Historian

See the patterns

The Strategist

Frame the problem

The Cartographer

Map the system

The Dreamer

Generate with structure

The Builder

Prototype it

The Critic

Test honestly

The Futurist

Voice and spatial

The Conscience

Ethics and trust

The Operator

Embed in the business

The Leader

Guide others

Who it's for

For designers who want command of the craft.

If you design experiences and want to lead as AI reshapes the work, this Kit names and structures what you've been evolving into.

The Playbook hands you the sight. The Workbook turns it into deliverables. Take them as instant digital downloads, or add the printed editions posted to you.

If you're a seasoned practitioner

"I've designed experiences for years and I want names and structure for what I've become."

If you're facing the machine

"I just watched someone generate a prototype with a prompt. I need to know what I do that AI can't."

If you're a design lead

"I want to embed this across my team and pass on capability, not just ship one good project."

From people in the work

Built with people who did the work.

I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.

This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.

His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.

Things people ask.

Two parts, the Playbook (the teaching) and the Workbook (an activity page per move, each producing a usable output). Choose the digital Kit and both land as instant downloads. Add the printed edition and we post them to you as well.