Start and grow what you build
Think clearer, know yourself
Skills · Young Founders · Starting a business
Turn the idea you keep having into a business you actually run.
A hundred moves that carry a rough idea all the way to a first paying customer, run on your own venture rather than a case study.
Most people never start because nobody hands them the order of operations. You get it here: what to do first, what it proves, and what it sets up next.
You come out with a business that exists, customers who paid, and the judgement to decide the next move on your own.
From $67 AUD · choose your format
Digital lands instantly by email. Free shipping on the printed edition to Australia, the UK and the USA.
WHAT'S INSIDE
Two parts. One practice.
One Kit. The Playbook hands you the thinking and the moves. The Workbook is where you do the work. Read them instantly as digital, or add the printed editions posted to you.
Included
The Playbook
A handbook in plain language. The thinking and the story behind building a venture, so the path is clear. Read it cover to cover or jump to where you are.
Included
The Workbook
The space to do the work. Structured exercises that turn an idea into a plan, and a plan into a venture. Think on paper, one move at a time.
Building with a team? Young Founders comes as a five-pack, one Playbook and five Workbooks, for $227. Get the Team Pack.
How it works
Three steps. Your own pace.
Open the Playbook
Understand the move and the thinking behind it, in plain language. No jargon, no MBA required.
Do the work in the Workbook
Turn the move into action on the page. An idea becomes a plan you can act on.
Build your venture
Work the phases from first idea to tested product to your first paying customer.
THE METHOD
Twelve phases of building.
The Playbook and Workbook take you through the arc of a first venture. From working out what you're actually building, to getting your first customer, to running a business that doesn't run you. Each phase is a stage of the build, with the thinking in the Playbook and the work in the Workbook.
01
The real world is the best teacher
7 moves
02
Ideas that matter
11 moves
03
Offers that work
8 moves
04
Brand design that stands out
9 moves
05
Marketing that connects
12 moves
06
Make money on and with purpose
12 moves
07
Build systems, not chaos
5 moves
08
Make it real, make it legal
4 moves
09
Momentum and growth
7 moves
10
The founder's mindset
8 moves
11
The integrated founder
12 moves
12
Graduation challenge
5 moves
Who it's for
For first timers. And the people backing them.
If you've got an idea and the urge to bring it to life, this Kit is built for you. It meets you where you are. No experience required.
Young Founders works for young people, or anyone, building a first venture. It also works for parents, mentors and teachers who want to back a young person through the early, uncertain years of building.
You work the Kit at your own pace. The Playbook gives you the thinking and the moves. The Workbook is where you do the work. Take them as instant digital downloads, or add the printed editions posted to you.
If you're 15 to 30
"I've got an idea. I don't know where to start. I want to build it properly."
If you're a parent
"My kid has a business idea. I want to support them without taking over."
If you're a teacher or mentor
"I work with young people building things. I want a practical and proven tool in their hands."
From people in the work
Built with people who did the work.
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
This work lifted my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. I love the passion and energy.
His enthusiasm for people is contagious, which is exactly what I needed. Plenty of experience and examples to draw on, and always a tip or a current example to share.
Things people ask.
Two parts, the Playbook and the Workbook. Choose the digital Kit and both land as instant downloads the moment you buy. Choose the digital plus printed edition and we post the printed Playbook and Workbook to you as well. The Playbook holds the thinking and the moves. The Workbook is where you do the work.
WHERE TO GO NEXT
Three Kits that follow this one.
Mind, Skills and Soul. Same shape every time. One price. Lifetime access.
GET THE KIT
Build the thing. Become the founder who built it.
From $67
AUD · DIGITAL, OR ADD PRINT FOR $30