For founders, creatives and small teams who want to sound like themselves

Build a brand with a voice unmistakably your own.

A printed Playbook and Workbook across nine phases, from claiming your archetype to your visual language, voice, story, and the legacy you leave.

Get the Brand Mavericks Kit

$97 AUD, yours to keep. Free shipping to Australia, the UK and the USA.

Your brand sounds like everyone else. Your work deserves better.

You know your work is good. But when you go to describe it, out comes the same tired language every competitor uses: passionate, innovative, customer-focused. You blend into a sea of sameness, and the people who'd love what you make scroll straight past.

The problem isn't your taste. It's that you've never had a system to turn who you are into how you sound and look. So you under-sell, quietly, every single day.

The honest alternative

An agency hands you a logo. This hands you a brand you own.

Hire an agency and you get a beautiful logo, a big invoice, and a brand you don't fully understand or control. Reach for a template and you look like everyone else who bought the same one. Brand Mavericks builds a brand that's unmistakably yours, from the inside out, and leaves you able to run it yourself, long after.

It's the designer's craft, the same one Charbel built brands with for decades, handed to you as a system you can follow.

A minute with Charbel

Why this kit, and who it's for.

Founder video, about 45 seconds. Placeholder, to be replaced once recorded.

What arrives

Two parts that work as one practice.

The Playbook

The craft, taught through real brand stories. Nine phases from archetype to voice, story, visual language, and legacy.

The Workbook

Where you build yours, answer by answer, until the brand on the page is unmistakably you.

Both printed and posted to you, yours to keep. Printed to order, about a week to arrive. Free shipping to Australia, the UK and the USA.

What changes

From blending in to being chosen.

By the end you've got a brand with a clear archetype, a voice people repeat, and a visual language that's yours. You stop sounding like everyone else and start being the obvious choice for the people you most want.

A brand isn't a logo. It's the reason someone picks you over the ten others who do the same thing. This is how you build that reason on purpose.

What you'll be able to do

Sound like yourself, and be chosen for it.

Claim your archetype, so your brand has a centre of gravity.
Find a voice people actually repeat.
Say the truth about your work you've been under-selling.
Build a visual language that's unmistakably yours.
Become the reason the right people choose you.

Learn from a designer who's done it

Decades of brand craft, handed to you.

Charbel started his first business in 1988 and spent decades as a designer and brand builder, shaping brands across industries. Every phase in this kit comes from that craft.

Elena Boreggio

★★★★★

The most peaceful and generous designer I have ever worked with. Entrepreneurial-minded, collaborative and sociable, kind and empathetic, and someone I'll be keen and pleased to do business with in the future.

Adam Good

WPP Singapore

★★★★★

Faster Zebra embedded a complete design capability within our company. By coaching our teams through live initiatives, they helped us integrate design thinking and doing into our daily workflows, so we can drive user-centric research and design independently.

Nathan Streater

★★★★★

An amazing leader and teacher. Charbel brings warmth and a wealth of knowledge, and when mentoring he captivates your mind, always leaving you wanting to learn more.

Niece O'Connor

★★★★★

His enthusiasm for people is contagious. He has deep experience to draw on and always has something current to share. You'll get more than you bargained for with Charbel.

Kim Verbrugghe

★★★★★

Charbel is probably the most likeable and kind person you will ever meet. He has so much patience and would do anything for his students. He put incredible effort into the work, and I would recommend him to anyone. You won't regret it.

Julian Doan

★★★★★

Charbel is an extremely kind and passionate person that I've had the utmost pleasure of meeting. You love your job and the people around you. It's highly infectious, and I'm thankful to have learned from you.

“This is me. I've built my own ventures, taught thousands of students and helped shape countless companies. My dream is for the entire world to live a happy, meaningful and abundant life. Always learning, always growing, and always curious.”

Charbel A. Zeaiter

Questions makers ask.

Do I need design skills to use it?

No. Brand Mavericks builds the thinking first, your archetype, voice and story, then guides the look. It's made for founders and creatives, not just designers.

What's actually inside?

Nine phases, from claiming your archetype to your voice, story, visual language and legacy. A printed Playbook and Workbook, yours to keep.

Is this for a solo founder or a team?

Both. A founder can build their brand alone, and a small team can build a shared one together.

How long does shipping take, and what does it cost?

It's printed to order and takes about a week to arrive. Shipping's free to Australia, the UK and the USA.

How much time does it take?

As much or as little as you've got. Work through it at your own pace, one phase at a time.

Stop sounding like everyone else.

As you build something, it builds you back.

Get the Brand Mavericks Kit