The Innovators
For founders, corporate innovation teams, and anyone tired of watching good ideas stall
Make innovation repeatable.
A printed Playbook and Workbook, 130 moves across nine phases, a system any person or team can run, from naming the problem to launch and scale.
Get The Innovators Kit
$97 AUD, yours to keep. Free shipping to Australia, the UK and the USA.
You've watched good ideas die in meetings.
You know the pattern. A promising idea gets talked about, workshopped, added to a backlog, and quietly forgotten. Innovation happens when the right person's in the room, and stalls the moment they leave.
It feels like luck. And luck doesn't scale. The frustrating part is you've got no shortage of ideas. What's missing is a repeatable way to move them from a whiteboard to something real, again and again, without it hanging on one hero.
The honest alternative
Consultants leave with the method. This leaves it with you.
Bring in a consultancy and they solve one problem, then take the method home with them. Run another offsite and the energy fades by the next sprint. The Innovators embeds the system inside your team, so the capability stays long after the work is done.
It's the same system Charbel's team used to coach innovation at IAG, Telstra and WPP, now in a kit you own and run yourself.
A minute with Charbel
Why this kit, and who it's for.
Founder video, about 45 seconds. Placeholder, to be replaced once recorded.
What arrives
Two parts, and a system you keep.
The Playbook
The 130 moves across nine phases, with the reasoning behind each one. From naming the problem to launch, scale, and AI-driven growth.
The Workbook
Where you run the system on a real idea, with a fresh run for every new one you take on. Reusable, again and again.
Both printed and posted to you, yours to keep. Printed to order, about a week to arrive. Free shipping to Australia, the UK and the USA.
What changes
From relying on luck to running an engine.
By the end, innovation stops depending on who's in the room. You've got a shared language and a repeatable process, so momentum survives the meeting.
Your team names the real problem, validates before building, and ships, on a rhythm you can actually keep. That's the difference between a good idea and a habit of making them real.
What you'll be able to do
Turn ideas into launches, again and again.
- Name the real problem, before you waste months solving the wrong one.
- Validate an idea before you bet the budget on it.
- Move from idea to tested to launched, on a repeatable cadence.
- Give a team one shared method, so it stops reinventing the wheel.
- Build the capability in-house, so it stays after the work is done.
Trusted by teams that ship
Thirty years of building, handed to you.
Charbel started his first business in 1988 and has spent three decades building ventures and coaching innovation inside companies like IAG, Telstra and WPP. Every move in this kit comes from that.
Dave Abrahams
CTO, IAG
★★★★★
Charbel and Faster Zebra coached our team through the delivery of six major ventures, embedding a new cadence of innovation across our product teams. Our team now builds the capability to launch at speed independently.
Jackie Coates
Head, Telstra Foundation
★★★★★
Charbel and his team transformed our approach to delivery. By coaching our 20 sponsored teams through real-world initiatives, they helped each of them build the internal capability to navigate a complex landscape, and to sustain it long-term.
Meg Grant
SiteMinder
★★★★★
Faster Zebra coached us through a complete digital rebrand and rebuild. A 3,800% revenue surge followed, and the lasting win is a team that can sustain that growth on its own.
Nathan Streater
★★★★★
An amazing leader and teacher. Charbel brings warmth and a wealth of knowledge, and when mentoring he captivates your mind, always leaving you wanting to learn more.
Niece O'Connor
★★★★★
His enthusiasm for people is contagious. He has deep experience to draw on and always has something current to share. You'll get more than you bargained for with Charbel.
Benjamin Chen
★★★★★
This helped me lift my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. Love the passion and energy from Charbel.
“This is me. I've built my own ventures, taught thousands of students and helped shape countless companies. My dream is for the entire world to live a happy, meaningful and abundant life. Always learning, always growing, and always curious.”
Charbel A. Zeaiter
Questions makers ask.
Is this for solo founders or teams?
Both. One person can run the whole system alone. A team runs it together with a shared language. For a team of five or more, we also run facilitated sessions, see Faster Zebra for teams.
We've tried innovation frameworks before. Why is this different?
It's built to be run again and again on real work, so it becomes a habit rather than a one-off workshop. The capability stays with your team, not a consultant.
What's actually inside?
130 moves across nine phases, from naming the problem to launch, scale, and AI-driven growth. A printed Playbook and Workbook, yours to keep.
How long does shipping take, and what does it cost?
It's printed to order and takes about a week to arrive. Shipping's free to Australia, the UK and the USA.
How much time does it take?
As much or as little as you've got. Run it on one idea over a weekend, or across a full sprint with a team.
Stop watching good ideas stall.
As you build something, it builds you back.
Get The Innovators Kit
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