Brand Mavericks - Team Pack

Get your whole team building one brand they all believe.

Brand Mavericks brings your team into one room to shape what the business truly stands for, together. Everyone works the same nine phases, from archetype to visual language, and arrives at one shared story in their own words. When the whole team believes the brand, everything they make carries it.

One Playbook and five Workbooks, so every voice does the work and the brand you land on is one you all wrote.

$227 AUD for a team of five. Free shipping to Australia, the UK and the USA.

One brand, held by the whole team

A brand gets its power when everyone who carries it means the same thing. Brand Mavericks builds that shared belief first: what you stand for, the story only you can tell, the reason people choose you. Get that right together and every asset, every hire and every campaign pulls in the same direction.

What's in the pack

One Playbook. The soul of the method, taught through real brands and real scars, so the team shares one understanding of what a brand really is.

Five Workbooks. One each, so every voice in the room does the work, and the final brand is one the whole team wrote.

How a team runs it

1. Claim the archetype. Each person names the energy they feel the business runs on, then the team lands on one.
2. Write what it stands for. The belief, the story, the point of view, in everyone's own words.
3. Find the shared voice. Compare, agree, and get it onto one page.
4. Dress it last. Move to the visual language once you have something true to carry.

Who it's for

Founding teams ready to make the brand real. Marketing and comms teams who want one voice they can all use. Studios and agencies who want a repeatable way to run a brand, with a fresh Workbook for every client.

What the team keeps

One brand the whole team believes and can carry, and a shared language for every decision that follows. Build a brand that builds you back, and a team that built it together carries it together.

Want it facilitated?

Team Training runs Brand Mavericks live with your team, on your real brand, start to finish.