Start and grow what you build
Think clearer, know yourself
Get your whole team reading the same behaviour.
Psychonauts puts the Behaviour Lens in every pair of hands. Everyone runs the same experiments on real people, then compares what they saw, so the team designs for how people actually decide rather than how each person assumes they do.
One Playbook and five Workbooks, so five people build a behavioural playbook from evidence they gathered themselves.
$227 AUD for a team of five. Free shipping to Australia, the UK and the USA.
Every checkout, pitch and meeting runs on forces nobody names: motivation, friction, triggers, persuasion and bias. When one person on the team can see them, they get overruled. When the whole team can see them, the argument ends and the work changes. Five people observing five different situations builds evidence far faster than one.
One Playbook. The principles and the depth, including the line between influence and manipulation, so the team shares one standard for what's fair.
Five Workbooks. One each, the Behaviour Design Lab, 42 experiments per person. Workbooks are consumable by design, so every new product or campaign starts with a fresh set.
Product teams whose good product still isn't being used. Marketing and growth teams ready to replace guessing with evidence. Research teams building a shared base. Leaders who need to read what a room is really deciding. Any group of up to five who design for real humans.
A behavioural playbook built from your own customers, a shared ethical line, and a team that can read the forces under any decision. As you build something, it builds you back.
Team Training runs Psychonauts live with your team, on your real customers, start to finish.
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