Start a business

You've got the idea, or you're about to find it. Here's where you start.

There are two ways in, depending on how much structure you want. Both take you through a real business of your own.

Start the Young Founders course

The guided way: the Young Founders course

Self-paced across twelve phases. A short video walks you through each activity, and you run it on your own idea in the Workbook. You finish with a priced offer and your first customer. Best if you want the order of operations laid out for you.

$297, Kit included.

See the course

The solo way: the Young Founders Kit

The same method in two books, without the filmed lessons. The Playbook teaches each part through real stories, the Workbook is where you run it. Work at your own speed, in your own order. Best if you'd rather read and do than watch.

From $67.

See the Kit

Course or Kit?

Take the course if you want to be walked through it and see each exercise worked on screen. Take the Kit on its own if you'd rather read and apply it yourself. The course includes the Kit, so you're not choosing between the tools, only between watching the lessons or working from the books alone. Each is a separate purchase.

When you want a room around you: the Village

When you want others alongside you, the Village brings your business to four live calls a week, across a year, with people from their first year in business to their thirtieth. Holding a Kit is how you get in.

See how the Village works

For parents

If you're backing a young person, the course page answers the questions you're weighing, time per week, what they'll have at the end, and how it works for an under-18.

Read the course details

Two ways in. Both build a real business.

Start the Young Founders course